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How to Use Business Listings to Increase Your Local Visibility

Posted on January 11, 2023January 11, 2023 by Ronald Adams

Business Listings are one of the best ways to advertise your business online. They are available on sites such as Google, Yahoo, MSN and many others. You can list your business on these sites, add images and even manage your citations.

Verify your listing

A verified business listing on Google Maps helps you to reach customers. You can add photos, write reviews and manage your information. It also contributes to your local search ranking.

Business verification can be done through mail or phone call. Some businesses may not qualify for instant verification. If you are a new business, it might take a few days to receive your verification code.

Once you’ve received your code, you must input it into your GMB account. Make sure you’re careful when typing. The wrong code will cause your listing to be disapproved. Getting this step right is crucial.

When you’re checking your business listing, you can either enter your first and last name or the company name. You can also choose the category of the business. Selecting a category may be necessary if the company you’re claiming is a business that sells sales licenses.

Add images

Adding images to your Google listing isn’t always easy. However, there are numerous free sites such as Yelp and Facebook that have a built in photo uploader. The most important thing is to keep your listing in tiptop condition. Having a high quality photo is one way to prove it. Secondly, having a decent image also improves your chances of a return visit. This is especially true if you do business in a popular locale. Using a service like this is a great way to get your business in front of local consumers. With the right strategy and a little luck, your business could be a walking bill of cash in no time. Keeping your photos and videos current will ensure you have the aforementioned best chance of a return visit.

Manage citations

One of the best ways to increase your business’ local visibility is to manage citations. A citation is a reference to a specific business name, address, and phone number. This can occur on a website, social media platform, or online directory. These citations help people discover your business and can drive web and foot traffic to your location.

When managing citations, it is important to ensure that all of your NAP information is consistent. If your NAP is inconsistent, it can be detrimental to your business’ online presence. You should also run a directory scan to make sure all of your citations are correct. Incorrect citations can lead to lost sales or search engine rankings penalties.

It can be difficult to update all of your citations on your own. Luckily, there are a variety of citation management tools that can make the process easier.

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